Do I really need to do events?

It’s that time of year when the summer and next autumn event booking emails start to land in my inbox and if I’m honest, I’m in a bit of a quandary about what to do.

Selling / promoting yourself at “event’s” is just the default “done thing” when it comes to creative small business, especially one in the jewellery industry, but is it really necessary or even the right thing to do for “my” business?