It’s that time of year when the summer and next autumn event booking emails start to land in my inbox and if I’m honest, I’m in a bit of a quandary about what to do.

Selling / promoting yourself at “event’s” is just the default “done thing” when it comes to creative small business, especially one in the jewellery industry, but is it really necessary or even the right thing to do for “my” business?

What if social media closed tomorrow? What if facebook or instagram suddenly wasn’t available, or someone decided to hack my accounts, all of the 5000 followers that I have across both platforms would just be gone!